All lessons
From $150

Private Coaching

One-on-one attention that accelerates your progression.

Private Coaching

What to expect

Whether you are stuck on your pop-up or ready to start carving, a private session gets you there faster than a season of group lessons. Your coach builds a session around your exact weaknesses and films everything for frame-by-frame review.

Privates run at Cowell’s, Pleasure Point and Capitola depending on the swell, and can include land drills, paddling intervals and video breakdown in the sand after your surf.

What is included

  • Dedicated senior coach for the full session
  • Session plan built around your goals
  • Video coaching with frame-by-frame review
  • Paddling, pop-up and turn technique fixes
  • Swell and tide scheduling so you surf the best window
  • Gear matched to your level — high-performance boards available

Typical starting price

$150

Every student is different. Tell us your experience level and we will match you with the right lesson, break and coach.

Book my lesson

Where we surf

Lessons run at Cowell Beach, Pleasure Point, Capitola and 26th Avenue — we pick the break that suits the day’s swell, tide and your level. All beaches are within a 15-minute drive of our Santa Cruz base at 1420 Pacific Coast Highway.

Golden-hour surf rolling in at a Santa Cruz beach

Get started

Ready for private coaching?

Tell us about your experience level and we will respond within one business day with a booking and a firm price.